Hello I'm

Marcello Miranda

Digital Content Technologist

AEM • SFMC

About Me

Experienced Marketing Developer with over 10+ years experience in content management, web production, and email development. Specializes in integrating CMS, CRM, and MarTech platforms to enhance customer engagement and optimize marketing workflows. Expertise in dynamic content, personalization, A/B testing, and automation to drive business growth.

Worked with global brands like Apple and Gap Inc., managing multi-regional content across 100+ locales, developing high-impact email marketing campaigns, and implementing data-driven digital strategies.

Skills & Expertise

  • CRM & Marketing Automation – Salesforce Marketing Cloud, Coherent Path, Moveable Ink
  • Email Development & Personalization – HTML5, CSS3, AMPscript, responsive design, segmentation, automation
  • Content Management & Web Production – Adobe Experience Manager (AEM), SharePoint, WordPress, Hybris CMS
  • Data & Analytics – Google Analytics, Adobe Analytics, Accuranker, Ahrefs, Searchmetrics, A/B Testing
  • Quality Assurance & Accessibility – Litmus, BrowserStack, Section 508 Compliance, ADA Standards
  • Collaboration & Project Management – Jira, Basecamp, Figma, Canva, GitHub, Slack, Zoom
  • Localization & Global Content Management – Experience managing digital content across 100+ locales

Resume

My Experience

Content Manager

Planet Interactive, Sunnyvale, California

January 2024 - March 2025

  • Managed Apple.com content across 100+ locales, supporting launches, campaigns, and updates in Adobe Experience Manager (AEM).
  • Maintained and updated content fragment models, reviewed pull requests, and worked with developers to align site changes.
  • Ensured content met brand and legal standards, keeping global launches accurate and consistent.
  • Authored SOPs and created in-house tools that streamlined onboarding and improved workflow efficiency.
  • Trained and mentored new team members in California and India to strengthen global collaboration.

Email Marketing Specialist

Gap Inc, San Francisco,CA

March 2019 – May 2023

  • Built, tested deployed 10,000+ email campaigns across all Gap brands using Salesforce Marketing Cloud (SFMC), HTML/CSS, and AMPscript.
  • Developed dynamic content for subject lines, A/B testing, and personalization, improving open/click rates using AMPscript.
  • Built interactive features with Movable Ink that drove stronger customer engagement across seasonal campaigns.
  • Performed QA testing in Litmus, achieving near-perfect rendering accuracy across platforms and clients.
  • Partnered with campaign managers to execute campaigns in SFMC and Coherent Path with consistent on-time delivery.
  • Assisted with template edits, data extension setup, and SQL validation to ensure accurate campaign execution.

Digital Marketing Specialist

Mettler-Toledo Rainin, LLC, Oakland , CA

January 2016 – December 2018

  • Managed website content & digital assets for mt.com/rainin in Adobe Experience Manager.
  • Managed eCommerce content for North American eCommerce presence in Hybrus CMS and Hybrus Management Console.
  • Coordinated translation & localization in 23 languages with Welocalize, ensuring accuracy across global sites.
  • Led an SEO bootcamp with tools like Ahrefs, Accuranker, and Searchmetrics that boosted search visibility and supported sales growth.
  • Maintained the SharePoint intranet, building pages, adding features, and managing user access.
  • Built and maintained KPI dashboards in Adobe Analytics and Google Analytics to measure engagement and inform digital strategy.
  • Supported email marketing campaigns by preparing content, coding templates, and tracking engagement using Salesforce Marketing Cloud.
  • Supervised third-party developers via Upwork and Jira.

Senior Web Producer

Alliant International University, San Francisco , CA

October 2013 – January 2016

  • Managed and maintained 12 websites with 7,000+ pages, ensuring uptime and consistent updates.
  • Led the redesign and launch of alliant.edu in HTML5 with responsive design in Modern Campus CMS, increasing mobile traffic.
  • Built SEO-focused microsites in WordPress, improving organic visibility.
  • Developed internal workflows in Desk.com that streamlined live chat support and response times.
  • Updated student portal content in Jenzabar 4.3, improving navigation and usability.
  • Automated student service and admissions requests in Salesforce CRM, reducing manual processing.
  • Partnered with vendors through Jira and Upwork to deliver marketing content and assets.

Web Specialist

Arcadian Health, Oakland, CA

January 2010 - February 2012

  • Built and maintained 120 Medicare websites with 25,000+ pages using Photoshop, Dreamweaver, HTML, CSS, PHP, and JavaScript.
  • Coordinated with departments to ensure all content aligned with Medicare Marketing Guidelines.
  • Conducted Section 508 accessibility testing to meet federal accessibility standards.
  • Developed landing pages, email templates, and PPC campaign pages in HTML, CSS, and PHP.
  • Tracked and analyzed SEO performance with Google Analytics, SEOmoz, and Market Samurai.
  • Created and shared Salesforce CRM reports with management to track campaign performance.

Front End Web Developer

Friendfinder Networks Inc, Sunnyvale, CA

January 2007 - December 2009

  • Updated web content and layouts. Sites included: friendfinder.com, bigchurch.com and dine.com. PSD to HTML to full working web pages using Photoshop, Dreamweaver, HTML, CSS, and Perl.
  • Re-coded existing legacy HTML into table-less layouts across on Friendfinder properties using HTML and CSS.
  • Maintained cross browser compatibility for all major browsers. IE6, Firefox, Chrome, Opera and Safari.
  • Developed email pages using HTML and CSS. Targeting email providers such as Hotmail, Yahoo, and Gmail.
  • Worked with the QA - quality assurance team to search and fix site wide bugs using Bugzilla.

Web Production Specialist

City and County of San Francisco, San Francisco, CA

March 2001 - April 2006

  • Hand-coded over 10,000 web pages for SFGov.org, DTIS Online, and SFGov Intranet
  • Regularly updated departmental content
  • Served as principal web designer for SFGov web properties

My Work

Gap Inc

Gap Inc

Email Development
Mettler-Toledo Rainin

Mettler-Toledo Rainin

Web Development
Alliant University

Alliant University

Web Development
Arcadian Health

Arcadian Health

Web Development
FriendFinder Network

FriendFinder Network

Web Development
City County of San Francisco

City County of San Francisco

Web Development
Indexideas

Indexideas

Web Development
Allaccessradio

Allaccessradio

Web Development

What am I Looking for?

I am interested in joining an organization that utilizes and provides expertise in a range of tech stacks, such as HTML, CSS, JavaScript, and popular email marketing platforms like MailChimp, Constant Contact, or Salesforce Marketing Cloud. Also web platforms such as Adobe Experience Manager.

Let's Work Together

Contact me through my page and let's discuss Content Manager, Web Producer & Email Developer opportunities!

I'm currently open for remote, hybrid full-time employment.

I look forward to hearing from you!