Branding

  • Does your company stand out or does it blend in amongst all the other companies that provide similar products and services?
  • Is your business just another company, or have you clearly defined what makes you superior to the competition?

The concept we’re discussing here is referred to as branding.

Establishing your brand means clearly defining who your company is, what services and products you supply, what kind of service your customers can expect, and how you are better than the rest. Branding is wrapping all those elements into a logo, slogan, and theme so your business is not just another company listed in a directory.

What Makes You So Special?

And yes, we are asking that with a bit of a sarcastic tone, because that’s what your potential customers are asking when they first come across your listing, website, logo or advertisement. Competition is stiff, and you must clearly establish your brand through your logo, marketing materials, and website or you won’t win clients.

You need a logo, website, and marketing materials that all scream “We’re the best!” Our graphic designers know how to express your brand through a well-designed logo, website and marketing materials.

Determine what sets you apart from the rest – often referred to as your unique sales concept – and decide how you can best broadcast your selling points to the outside world. For example:

  • If you own a restaurant, is your chicken sandwich the absolute best in town? What specifically makes it so special?
  • If you run a movie house, what makes you unique? Are you the only place in town that shows independent and foreign films? Do you have vintage theater seating and staging? Do you still provide dollar popcorn?
  • If you run a translation service, do you have the most obscure languages covered of all translation sites? Do you specialize in native language speakers?
  • If you’re an online college, how are your e-courses superior? Do you provide interactive tutorials? Can students self-test?

But How Do You Translate That Concept Into Brand?

That’s where we come to the rescue.

At IndexIdeas.com, we have expert graphic design artists, web designers, and marketing specialists who will help you transform your unique selling concept into a logo, theme, and design for your website and marketing materials.

Your branding materials need to express the following things about your business:

  • Tone or attitude of your business. Think of three brands – McDonalds, PF Chang’s and Olive Garden. You know exactly what you can expect from all three of those restaurants before you walk through the door, right?
  • Quality of products and services provided.
  • Commitment to customer satisfaction.

That Sounds Like a Lot of Work. Is it Worth the Time and Money?

Imagine you are a potential customer, considering spending money on whatever goods or services your business provides. Now open the phone book and look at the many competitors listed. Does your listing or advertisement stand out?

Now google your category of business online. Check out the competition’s brand. When you compare your logo and website design, do you stand a chance?

Finally, check out your marketing materials. Have you received any brochures, ads or email campaigns from competitors lately? Compare your marketing materials to the competition, and decide for yourself if brand is important.

Is establishing your brand through your website, logo and marketing materials important? You bet it is. Consider the small cost of establishing your brand an investment in increased sales for years to come.

Contact us for a free quote and customized consultation. We promise to respond within 24 hours.