Writing Effective Sales Copy
A good headline will snag attention and result in a response to your call to action. You only have seconds to convince a reader you have something worthwhile to say. To achieve this goal, you have to know what kind of words will invest a reader in your web copy.
Writing Effective Sales Copy
Your reader needs to know your article will meet a need. All people have several common essential needs
- Basic: Food, drink, shelter, clothes, sexual fulfillment
- Security: Trust, money, safety
- Social: Friendship, love
- Self confidence: Attention, recognition
- Achievement of higher purpose: Success, altruism, mission
Well-crafted headlines link your solutions to a specific human need.
Experienced copywriters use the following strategies to create headlines that sell:
Explain “ How To ”
“ How to Design a Website that is both Functional and Attractive ”
Many Internet users are online because they are looking to learn something. “ How To ” headlines catch the attention of those looking for information.
Ask a Question
“Do you want to Lose Twenty Pounds or more?”
Asking a question prompts a response from the reader. If the reader’s answer is “Yes,” you’ve got their attention
Use the News
“FDA Approves new drug to Reduce Cholesterol by 50%”
By announcing and sharing breaking news, you tap into your reader’s curiosity.
Give a Command
“Double Sales in One Month or get Your Money Back!”
A command insists the reader give your article attention immediately.
Supply a Testimonial
“After using SEO keyword tool, hits to our Website Increased by 300%”
People want to hear someone has used the product or service and gotten results. A testimonial makes them feel your information is safe and trustworthy.
Use Buzz Words
“Best Results for your Money”
Look for words that stimulate an emotional response to your call to action.
By using a combination of these strategies, you’ll learn how to develop headlines that drive traffic to your website copy. For more tips on writing great copy, contact www.IndexIdeas.com.